In September of 2019, Apple released the iPhone 11 to the public. At $700 to $850 the iPhone 11, just like its predecessors, it’s highly expensive. Yet, what if I were to tell you that this price is very inflated and that frankly, it’s not really worth it to buy any new phones, even after they’ve been released for long periods of time.
For example, look at your phone right now. It seems odd but look at a nearby person’s phone. Do you see anything different? Anything similar? Almost immediately you can tell that the outer part of your phone and the other person’s phone is different. They might have a different colored casing, you might have a smaller sized phone, they might have artwork on theirs, etc. But in the end, those outer features are personal changes. Now see what brand of phone you and your partner have. Is it a Samsung, an Apple (I for one have an LG, one of the cheapest phones on the market). Even though you and your friend may have different brands they look oddly similar. They have the same shape, a rectangular one with curves on the edges. Now check your phone’s internals (settings) with your partner. Depending on the age or model your phone and your partner may have some different settings. But most of them such as data, wifi, Bluetooth, airplane mode, ringtones, etc, are shared by you and your friend in this experiment. In the end, you and your partner have found out that despite some different brand names, ages, and sizes your phones, especially the design and settings, are fairly similar.
That may cause you to wonder: why are everybody’s phones so similar despite there being different brands and models? There is luckily an answer to this problem. You see when a product with multiple companies creating it come together in creating a newer form of their product the end product they make is highly similar to that of the original product. This is what happened with the major phone companies. Large companies that specialize in phone production such as Samsung and Apple. These two companies, which run as monopolies on the phone producing industry have come together on the designs of the next phones. To put it shortly: the only thing that’s changed is the increases in internals such as longer battery life and higher video quality. This is what we’ve seen in Apple’s iPhone 11. The iPhone 11 has a longer battery life, a better camera, and make higher quality videos compared to the phones that came before. But on the outside, the iPhone 11 has the same design features as the iPhone 10 or 9 or 8 or any other phone that came before them. For the twelve years of its existence, the phone has stayed the exact same in its design features.
Now how can the phone such and important piece of human life and engineering, be the same as it was twelve years ago, and still be sold for hundreds of dollars without people reconsidering? This question the focal point of this article has two answers. The first is a situation that has been seen before: monopolization. Apple and Samsung, the two major phone producing companies have become monopolies. Because of this, they can control the phone’s design to their wants and needs. And Samsung and Apple have decided on keeping the phone as it’s rectangular, aluminum design, the only version of the design that exists for the phone. This decision has proved much success for them as of 2019 81% of Americans own smartphones like the iPhone 11. Samsung and Apple have also earned lots of money off of their phones too. Samsung is worth over 220 billion dollars while Apple is worth around 1 trillion dollars. The second answer to our question is that the phone’s design doesn’t need to change, it’s already good enough for the public to buy. The average person, from China to the United States, who regularly uses and buys phones only cares about things like longer battery, more data and new activities they can do on their new phones when they buy them. This want from the consumers has driven Samsung, Apple, and others to only focus on keeping the same design but making the inside components better. This will then have drastic events on the phones that are produced in the future.
What phone will come next and how it will affect you in the future is just as important to know as knowing when the next stock market crash will happen. This sign of importance on new technology with phones has already begun with the debate on 5G. As you probably know, many people have voiced their concerns in the idea that 5G internet is dangerous to your health. This debacle is long and although there has been no connection between health risks and 5G, people are still afraid of it. This in the future may come down to the same thing with how phones are designed and how there is little change in them. This is why I believe this concept of not changing the iPhone’s design is important. I also think that design changes such as the shape, size, and materials that make up phones won’t change for perhaps up to a decade. The need for new and better phones has made the phone making companies lose their creativity in designing new types of phones.
When these new phones are released the companies will show advertisements to spread a mostly false excitement around in order to build up the popularity of their new product. Have you seen an advertisement for the iPhone 11? In most of Apple’s ads, they just do what they have done for the other phones before them, and frankly, I can’t blame them. The ad’s only there to show off the neat accessories the iPhone 11 has: a dual-camera system, the fastest microchip added to a phone, and an all-day battery life.
At this point, you begin to understand the big picture that this article is describing. The big phone companies such as Apple and Samsung have noticed that in order to get more money when they make new phones the big phone companies have chosen to only improve on interior design in the hopes of getting lots of customers to buy their new product. This decision has gotten much success for the big phone companies as hundreds of millions of people have bought these new phones and in total have paid billions of dollars to them in exchange. Now with the release of the iPhone 11 it seems as this secret rule will be enforced and most likely when phones such as the iPhone 12 and 13 will turn out the same way, rectangular, flat-screened, and made of aluminum with only the insides improved. The only question now is when the phone companies will run out of improvements to add to their new phones. Once that happens perhaps only then will the phone’s design change.
In my opinion, I believe that new phones such as the iPhone 11 aren’t worth buying. Instead, if you need a new phone, an iPhone 7 or 8 would be better to get as phones such as the iPhone 11 and future ones will be only a waste of money. These new phones are only there to get extra money out of people as they only give the consumer more data and battery. But perhaps you do want to get one, they do look appeasing and maybe they might be worth it. However they to me at least, after my research and writing, aren’t worth getting for many years. When phones sophisticate themselves and their rectangular design and aluminum composure changes I would like to get my hands on them. These new-age phones will be a leap in technology just as the computer went from being stuck in one place to being portable. Such designs such as, square phones that can be folded to form a tablet, laptops, transferable/rentable phones (a phone in which there are many copies of it and if lost the phone and its data can be remade just like the old phone). These are just some of the dozens or maybe even hundreds of designable ideas for the phone of the future. In the future, people who understand the phone’s situation right now want creativity in our phones. The big phone companies’ greed for more money has left their phones with a lack of design and creativity. This lack has already led to malfunctions in phones like Samsung’s exploding phone malfunction. Although the lengthening of battery life, the increase in camera accuracy, and faster internet do sound good, they are only contemporaries for covering up the design flaws and lack of creativity that phones have.
After reading this article I hope I have changed your idea on your beloved phones and how they need to change. I also hope that you understand what is happening in the world of the phone and like I, support the idea of the changing of the phone’s design. So next time you wander into your nearest phone shop to buy a new phone I ask you to ponder on the words I’ve said and how they may affect your decision.